DVLA specialists have revealed SAM is the most popular term for number plates in the UK in 2020 with 33,758 interested motorists. Popular boys names Dan and Ben were the second and third most popular private plates with over 30,000 and 23,500 searches.
However, more novelty phrases such as Boss also make the top 10 with over 19,00 enquiries.
Iconic car brand BMW was also found to be one of the most popular search terms in 2020 with over 19,000 drovers showing their interests.
Common names Tom and Amy were fourth and fifth on the list while Lee, Ash and Jay also made the top 10.
The DVLA have revealed they are selling almost one private plate every minute in the run-up to the festive period.
“The figures we have released in the run-up to the festive season, show that personalised registrations continue to prove popular with customers and many people find them the perfect gift or accessory to their car.
“With more than 50 million registrations available on the DVLA Personalised Registrations website, and prices starting at just £250, there are almost endless combinations to suit any person’s taste or budget.”
Last year over 2,000 personalised number plates were purchased between Christmas Eve and Boxing Day.
A total of 1,581 number plates were sold to customers over Christmas Eve and Christmas Day as drivers desperately secured plates for extra presents.
Drivers may be able to receive personalised plates even if they do not own a car as these can be kept until a vehicle is purchased.
DVLA chief executive Julie Lennard said: “With millions of registrations available to suit all tastes, and with prices starting at £250, there’s still time to find that perfect present – even if it is on Christmas morning.”
Over 400,000 plates are sold each year with total sales exceeding over £10million.
However, plates must never make a vehicle look newer than it is meaning not every plate can be used on all cars.