Daily Mail Owner Files Antitrust Suit Against Google, Citing Royals Coverage

The Daily Mail’s owner filed an antitrust suit against Alphabet Inc.’s Google on Tuesday, alleging the tech giant manipulates search results and advertising auctions in ways that harm online publishers.

The suit, filed in Manhattan federal court, alleges that Google punishes publishers in search rankings if they don’t sell enough advertising space through Google’s marketplace.

The Daily Mail’s concerns stem in part from its assessment that its coverage of the U.K.’s royal family in 2021 has been played down in Google’s search results, a spokesman for the publisher said.

A Google spokeswoman didn’t immediately respond to a request for comment.

Publishing executives complain in private about Google’s dominance of search and advertising, but few go public with their grievances. In January, the parent company of West Virginia’s Charleston Gazette-Mail filed an antitrust suit against Google and Facebook Inc. Several other small publishers on Monday filed suits against those two tech companies, citing a deal between them code-named “Jedi Blue.


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