Phil Murphy, New Jersey’s governor, speaks at a news conference after touring the New Jersey Convention and Exposition Center Covid-19 vaccination site in Edison, New Jersey, Jan. 15, 2021.
Mark Kauzlarich | Bloomberg | Getty Images
New Jersey Gov. Phil Murphy on Monday announced a new bid to boost coronavirus vaccinations: Receive your first dose in May and get a free beer.
“We’re not going to be afraid to try new things,” Murphy said as he unveiled the new program, dubbed “Shot and a Beer,” at a press briefing.
Thirteen New Jersey-based breweries are participating in the program — which is only available to state residents ages 21 years and older, Murphy specified.
Those New Jerseyans will have to show their vaccine cards as proof before receiving their reward, the Democratic governor said.
The breweries themselves are footing the bill for the free drinks, said Murphy, who suggested more beer-makers could soon be added to the list.
The breweries currently participating are: Battle River Brewing, Bradley Beer Project, Bolero Snort Brewing Company, Brix City Brewing Company, Carton Brewing Company, Flounder Brewing Company, Flying Fish Brewing Company, Gaslight Brewery and Restaurant, Hackensack Brewing Company, Kane Brewing Company, Little Dog Brewing Company, Magnify Brewing Company and River Horse Brewing Company.
The program came from the New Jersey Department of Health in partnership with the Brewer’s Guild of New Jersey.
The Garden State is hardly the first to propose an outside-the-box incentive for people to get vaccinated.
West Virginia’s Republican Gov. Jim Justice last week announced an initiative to give $100 savings bonds to younger state residents who get vaccinated.
Connecticut is offering its own alcoholic incentive with its “Drinks On Us” campaign: Residents who get fully vaccinated and show their vaccine cards at certain restaurants will score a free drink between May 19 and May 31.
Incentive or no, vaccine rates are rising. More than 29% of the U.S. population is fully vaccinated, according to Johns Hopkins University, and cases and deaths from Covid are on the decline.
But a significant number of Americans say they are not willing to get vaccinated. A Monmouth University poll published in mid-April found that about 1-in-5 Americans say they won’t get the shot.
That’s prompting health officials and leaders at every level of government to urge more people to seek out and receive their vaccinations.
The “Shot and a Beer” campaign is just one piece of New Jersey’s broader slate of programs aimed at returning the state to a more normal summer as the fight against the pandemic continues.
Murphy announced the free-beer plan after detailing the “Grateful for the Shot” initiative, which makes it possible for congregants to go from religious services directly to vaccination sites.
It’s “perhaps at the other end of the spectrum” of incentives, Murphy said.